Blog
Writing for builders
SEO and AEO publishing surface. Posts land here as MDX under content/blog.
- How to pick one app idea from a shortlist
A solo builder's way to choose between app ideas using evidence: who complains, how often, whether they pay for workarounds, and whether you can reach them.
- Get customers without a marketing hire
Honest small channels for solo app builders — manual replies, rooms you already know, no agency or hub claims.
- How to run a first marketing experiment before you build
Turn research into one small, falsifiable marketing test — before you open a repo or hire help.
- When a Reddit or X reply is worth your time
A solo-builder filter for which public posts deserve a manual reply — and which ones are noise.
- When a customer complaint is a build signal
How solo builders turn real complaints into small experiments — without shipping a product from one rant.
- How to research your app audience before you build features
A solo builder’s guide to figuring out who the product is for — from real conversations and reviews, not personas you invent.
- How to find app ideas people actually need
A solo builder’s method for spotting recurring problems before you code — plus a free daily idea to start from.